Original Penguin - Urban Ease
Concept, Art Direction, & Design
New York
This pre-fall campaign for Original Penguin, Cyril features a fresh and refined aesthetic that effortlessly blends retro-inspired casualwear with contemporary sophistication. The visuals highlight a muted palette punctuated by vibrant accents, emphasizing youthful elegance and understated confidence. Each composition feels clean and modern, perfectly encapsulating the brand’s classic yet playful identity.